Are You Valuing Yourself?
Are you honoring your time, talents and skills?
It had been a crazy weekend. It seemed like Sunday came quicker than I expected. Like usual, I’d been running around like a chicken with my head cut off. When things finally settled down, I realized the very next day I’d be on TV as a member of the “What’s The Buzz?” panel on “Live In the D”.
“Ugh,” I thought to myself, “My hair is a hot mess. I can’t go on TV looking like this.” What made matters worse is that I completely forgot to schedule a hair appointment. So, I reached out to my hairdresser, only to find out that she was out of town. I was between a rock and a hard place.
I mentally when through my rolodex (okay, my contacts in my iPhone) and started to reach out to people who could help me out of this bind. Desperation set in.Things were looking bleak. I thought I’d have to cancel my appearance on the show or wear a clown wig.
After a few frustrating calls, Tara agreed to help out on short notice. A sense of relief rushed over my body.
I was beyond thankful for her ability to step-up at the last moment. When I got her on on the phone, I asked the usually run down of questions pertaining to the appointment. Where is your salon? She offered to come to my home. Yay for me! How much do you charge? She said, “$25.00. “Wow,” I thought to myself, “ That is super cheap. I usually pay almost double that.”
She arrived at my home promptly and was super friendly. She offered tips on how to keep my hair nice and healthy and even threw in a trim for free.
As she wrapped up my hair appointment, I asked her the fee just to confirm what she told me over the phone. She said with hesitation, “It’s $25– but I normally charge $35 but you only have to give me $25.” “Huh?” I replied, “I am so confused. Why would you quote me one price, when what you normally charge is something different?”
She said sheepishly, “ I didn’t want you to say ”No” and not hire me.”
I almost flipped my lid!
I couldn’t help myself, I went into coaching mode. I asked, “Why are you undervaluing yourself? Your price is your price. If people can’t respect that, they are not the customers for you. You have to believe in yourself and have confidence in your abilities. If you don’t have confidence in the service you provide, then who will? Screw what anyone else thinks.”
I went on to say, I asked you at the last minute to come perform a service that I wouldn’t attempt to do myself. You offered to come over my house and you provided education how to keep my hair healthy. The least I could do is pay you what you’re worth.
I paid Tara the $35 plus I tipped her.
Surprisingly, this is not an uncommon situation. In my coaching practice, I find that so many people, women especially, don’t charge what they are worth. I think it comes from a fear of rejection, people pleasing, and in some cases just plain lack of knowledge.
Here are some tips if you find yourself in a situation similar to Tara or me:
Back-Up Plan: Always have a backup hair-dresser. I’m teasing but on a serious note. Think about the importance of having people in your network who you can call on in a bind.You never know when a circumstance will arise when you will need to call on them.
Know Your Worth: Quote your price with confidence. Price yourself accordingly. Practice your pitch with a trusted friend, mentor, or advisor. It’s extremely important that you come across with confidence. In most cases, price is relative. It’s all about how you present yourself.
Say It Out loud: Things can sound differently in your head. I encourage you to practice your pitch out loud. Here what your voice sounds like when you give your price. Does your voice shake? Do you rush through the pitch? Do you sound like you know what you’re talking about? Are you justifying the price? Typically, if you have to explain why something is priced at a certain amount, you’re indicating to the buyer that you’re unsure or doubt might set in. Give your price and shut-up.
I’m happy to say that Tara is now charging appropriately for her services. She has no qualms about quoting her price with confidence. She honors her business and her clients respect her for it. Her business is thriving and she has learned to place some boundaries in her life and business.
Have you had a situation similar to Tara’s? How did you get over that hump? Share your thoughts below.